What is Direct Selling?

4/12/2024 10:45:00 AM   KanWhizz Team   

Direct Selling, a dynamic business model, offers a unique route to entrepreneurship. It connects sellers directly to consumers, bypassing traditional retail stores. This guide dives deep into the world of direct selling, exploring its basic principles, common methods, advantages, and ideas for those curious about this sales strategy.

What is Direct Selling?

Direct sales eliminate middlemen by selling products directly to end consumers by individuals, often called distributors or independent representatives. This typically occurs outside of the brick-and-mortar store setting, through channels such as:

Types of Direct Selling

There are two main structures within the direct sales model:

1. Single-level marketing (SLM): In this model, distributors earn income from direct sales of products or services to consumers. Their compensation is usually commission-based from which they make profits.
2. Multi-Level Marketing (MLM): MLM involves direct selling as well as team building. Distributors can earn commission from their sales and the sales generated by their downline, and their team of other distributors.